We typically find that relying just on Optimizely, VWO or Convert.com’s A/B test tracking has numerous hidden costs: Restrictive analytics capabilities Worse site performance Increases your compliance obligations & compromises your data sovereignty In our experience Analytics tools like GA…
Why purpose-built analytics tools beat Optimizely / VWO’s A/B test tracking
We typically find that relying just on Optimizely, VWO or Convert.com’s A/B test tracking has numerous hidden costs: Restrictive analytics capabilities Worse site performance Increases your compliance obligations & compromises your data sovereignty In our experience Analytics tools like GA…