You’ve probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). But I doubt people regularly audit the data quality of Optimizely / VWO…
Track Optimizely & VWO tests into Google Optimize
You’ve probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). But I doubt people regularly audit the data quality of Optimizely / VWO…