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To improve our clients’ websites (as well as our own), we assist in the collection of data about the resources you access and the device you use to access sites across our network. None of the information we collect is personally identifiable except when you choose to contact Mint Metrics and provide your name, number or email address.

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Deploying A/B split tests through Bitbucket Pipelines CI

Running A/B tests or experiments on the web requires injecting lots of JS and CSS into your web app to change the look and feel of the page. Reckless deployments of this code can (and sometimes does) break web applications….

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Presentation: How to avoid 5 testing pitfalls & run trustworthy experiments (Web Analytics Wednesday Melbourne, 2019-11-06)

Earlier this month, I gave a talk to the local Web Analytics Wednesday group in Melbourne on running A/B tests and trustworthy experimentation. It features some of our biggest mistakes in split testing and the simple methods we take to…

Read More Documentation for the Mojito split testing framework launched

It’s been a couple of months since we announced that we’d open-sourced Mojito… and at long last you can now find all the documentation for our split testing framework in one central resource! Here, you’ll find: Detailed documentation & API…

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Why we build experiments in an IDE rather than a WYSIWYG

Experiments built entirely within SaaS platforms’ web interfaces often take longer and require unnecessary busy-work. This article explores the reasons we would rather build experiments in an IDE and how Mojito supports this approach, so you don’t have to touch…

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Why an A/B testing tool should form an experiments layer over your site

There’s a reason tag managers are now the de facto for tag deployment. Before tag managers, you’d embed tags directly into your application. It could take weeks or months to deploy them inside large, monolithic apps… Meanwhile, you’d be shifting…

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Introducing Mojito: Mint Metrics’ open-source experimentation stack

Update: We have just launched our documentation site for Mojito here. We’re excited to open source Mojito – the experimentation stack we’ve used to run well over 500 experiments for Mint Metrics’ clients. It’s a fully source-controlled experimentation stack for…

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Track Optimizely & VWO tests into Google Optimize

You’ve probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). But I doubt people regularly audit the data quality of Optimizely / VWO…

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Why you need error tracking & handling in your split tests

Building large, complex experiments introduces new logic, new code and sometimes new bugs. But most A/B testing tools don’t perform error tracking or handling for you. So when you launch your experiment and it tanks… …did your awesome new idea…

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How to reduce your A/B testing tool’s page speed impact

Client-side A/B testing tools get criticised for loading huge chunks of JS synchronously in the head (rightfully so). Despite the speed impact, these tools deliver far more value through the experiments they deliver. And luckily, we can help manage the…

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