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To improve our clients’ websites (as well as our own), we assist in the collection of data about the resources you access and the device you use to access sites across our network. None of the information we collect is personally identifiable except when you choose to contact Mint Metrics and provide your name, number or email address.

We use Google Analytics, Snowplow Analytics and other similar tools which use cookies and your browsing data to help us understand how you’re using our site and the sites of our clients. We sometimes use the data we collect to manage user preferences and help tailor content you may be interested in.

You can opt out of Google Analytics through the opt-out tool here. Meanwhile for opting out of Mint Metrics’ Snowplow Analytics, you may use the ‘Right to be Forgotten’ form below. We’re a small team, so feel free to reach out to us directly if we can assist further.

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    Using YoY/MoM conversion rate goals as targets can backfire

    A common exercise product teams do at the end of each year is goal setting and revision. We often see conversion rate goals / objectives being set like: Increase the conversion rate from 6.7% to 7.4% When goals measure absolute…

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    How traffic is allocated in a partitioned ramp experiment with spillover protection

    Partitioned ramps: A surprising feature of using hash functions for A/B split tests

    Whilst improving Mojito’s PRNG & devising an ITP2.X workaround last year we introduced a modular splitting tool in Mojito that lets users split traffic with hash functions. We’re amazed by the features that hash functions enable in split testing such…

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    You can publish commits to specific environments, like staging and production. Bitbucket shows what is deployed at any given time.

    Deploying A/B split tests through Bitbucket Pipelines CI

    Running A/B tests or experiments on the web requires injecting lots of JS and CSS into your web app to change the look and feel of the page. Reckless deployments of this code can (and sometimes does) break web applications….

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    Presentation: How to avoid 5 testing pitfalls & run trustworthy experiments (Web Analytics Wednesday Melbourne, 2019-11-06)

    Earlier this month, I gave a talk to the local Web Analytics Wednesday group in Melbourne on running A/B tests and trustworthy experimentation. It features some of our biggest mistakes in split testing and the simple methods we take to…

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    Mojito.mx: Documentation for the Mojito split testing framework launched

    It’s been a couple of months since we announced that we’d open-sourced Mojito… and at long last you can now find all the documentation for our split testing framework in one central resource! Here, you’ll find: Detailed documentation & API…

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    Why we build experiments in an IDE rather than a WYSIWYG

    Experiments built entirely within SaaS platforms’ web interfaces often take longer and require unnecessary busy-work. This article explores the reasons we would rather build experiments in an IDE and how Mojito supports this approach, so you don’t have to touch…

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    Why an A/B testing tool should form an experiments layer over your site

    There’s a reason tag managers are now the de facto for tag deployment. Before tag managers, you’d embed tags directly into your application. It could take weeks or months to deploy them inside large, monolithic apps… Meanwhile, you’d be shifting…

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    The Mojito logo.

    Introducing Mojito: Mint Metrics’ open-source split testing tool

    Update: We have just launched our documentation site for Mojito here. We’re excited to open source Mojito – the experimentation stack we’ve used to run well over 500 experiments for Mint Metrics’ clients. It’s a fully source-controlled experimentation stack for…

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    Track Optimizely, VWO & Mojito tests into Google Optimize

    You’ve probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). But who regularly audits the data quality of Optimizely / VWO / Convert.com…

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    Why purpose-built analytics tools beat Optimizely / VWO’s A/B test tracking

    We typically find that relying just on Optimizely, VWO or Convert.com’s A/B test tracking has numerous hidden costs: Restrictive analytics capabilities Worse site performance Increases your compliance obligations & compromises your data sovereignty In our experience Analytics tools like GA…

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