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· 3 min read
Rob Kingston

Setting conversion rate goals with precision can be be hard to manage.

Image credit: Field & Stream

A common exercise product teams do at the end of each year is goal setting and revision. We often see conversion rate goals / objectives being set like:

Increase the conversion rate from 6.7% to 7.4%

When goals measure absolute conversion rates across date ranges, like the above, teams may end up working against each other.