Presentation: How to avoid 5 testing pitfalls & run trustworthy experiments (Web Analytics Wednesday Melbourne, 2019-11-06)
Earlier this month, I gave a talk to the local Web Analytics Wednesday group in Melbourne on running A/B tests and trustworthy experimentation. It features some of our biggest mistakes in split testing and the simple methods we take to avoid them.
See the slides
If you have any thoughts or questions, drop us a note in the comments.