Track Optimizely & VWO tests into Google Optimize

You’ve probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). But I doubt people regularly audit the data quality of Optimizely / VWO…

Read More

Why you need error tracking & handling in your split tests

Building large, complex experiments introduces new logic, new code and sometimes new bugs. But most A/B testing tools don’t perform error tracking or handling for you. So when you launch your experiment and it tanks… …did your awesome new idea…

Read More

How to reduce your A/B testing tool’s page speed impact

Client-side A/B testing tools get criticised for loading huge chunks of JS synchronously in the head. Rightfully so. Despite the speed impact, these tools deliver far more value through the experiments they deliver. But let’s not hand-wave the problem away…

Read More